Diet

er Rams believes less is more.  That’s great, unless you’re selling his 606 Vitsoe shelving system, in which less is just not as fun.  But lately, lots of folks are grabbing this amazing design for their house and home.  Rams designed it in 1960 and it’s been made ever since.  His ten principles of good design:

  • Good design is innovative
  • Good design makes a product useful
  • Good design is aesthetic
  • Good design helps us to understand a product
  • Good design is unobtrusive
  • Good design is honest
  • Good design is long-lasting
  • Good design is consequent to the last detail
  • Good design is concerned with the environment
  • Good design is as little design as possible
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We appreciate that.  Of course, we also appreciate load of totally counter-to-that stuff, but that’s the just the WAY IT IS.

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